Tuesday, February 2, 2010

For A Limited Time Only: Real Sugar!!!

These are pictures my husband took at our local grocery store. There is a mountain display of soda, snacks and other junk for Super Bowl weekend coming up.

I've been amazed about how many items have high fructose corn syrup in them (as well as partially hydrogenated oil/aka hydrolyzed/aka trans). Under my "Expensive Chocolate" post I wrote about American soda having HFCS, while European soda stayed with sugar.

Now, there's this "throwback" marketing campaign advertising real sugar in soda. What a concept! Not that sugar is great for you by any means, but at least it's something the body can sort of deal with. Don't get too excited. If you'll notice the package, it's only for a limited time. (Hurry! Get sugar while you can...before it runs out!) Then it's "hello, hfcs" again, unless of course, you make the wise decision to substitute water for soda as a regular practice.

I pulled the following from an article I've been reading about dangers of sugar:

Fructose undermines these normal satiety signals, increasing caloric consumption both directly and indirectly:

  1. Fructose does not stimulate a leptin rise, so your satiety signals are diminished.

  2. Glucose suppresses ghrelin (the hunger hormone—it makes you want more food), but fructose does not.

  3. By raising triglycerides, fructose reduces the amount of leptin crossing your blood-brain barrier.

  4. Fructose increases insulin levels, interfering with the communication between leptin and your hypothalamus, so your pleasure signals aren’t extinguished. Your brain senses starvation and prompts you to eat more.

  5. Fructose decreases the production of malonyl-CoA, which may help promote a sense of energy adequacy.

Along with causing insulin resistance, fructose alters the hedonic response to food thereby driving excessive caloric intake, setting up a positive feedback loop for overconsumption.

So, have you managed to eliminate all of the artificial stuff from your meals? That is going to be my focus over the next week. I'm going to plan my meals and prepare so I'm not tempted to eat out and grab that soda. I want to live a healthy, full-of-energy life. After all, I'm here for a limited time only.


  1. Your post cracked me up! Those are interesting facts about the hfcs. Thanks for sharing. I hope you have a wonderful day!

  2. I'm on the Mercola mailing list so I read that whole article on HFCS. It was very interesting and upsetting at the same time. I knew that HFCS was really bad for you but this really explained why in detail. We've been avoiding HFCS as much as possible for years but I will be even more strict after reading this. I can't believe that they put that in infant formula, that's just awful! I'm so glad I've been able to breastfeed all my children. I know not everyone has been that fortunate.

    The other day they gave out samples of the throwback pepsi and mountain dew at Target and we ended up buying a pack of pepsi (for the birthdays). At first I thought it tasted more like diet than regular pepsi but after comparing it side by side with diet (for fun) you could tell it tasted much better. I wanted to buy another pack the other day but they were all out and I looked at a different store this morning and they were also out (they did have Mountain dew and Dr Pepper). Maybe if it's a huge success they will consider keeping it on the market instead of only for a limited time. I know soda is bad for you either way but still....

  3. I really do try to avoid the artificial stuff in my daily diet. I saw those drinks at Target and I thought, "Why should they be the exception rather than the rule?"

    Thanks for the info Gina!

  4. Very interesting. Now I want to go to the store and see the soda for myself.

  5. Amazing Gina! I try to avoid crap but I am not perfect but if I can 98% of the time, I feel OK.

    Thx for the info!

  6. Sucrose (aka white sugar) is about 50% fructose, 50% glucose. The most common HFCS, used in soda, is 55% fructose, 45% glucose. It's not like trans-fat, which your body really can't deal with well, it's just a cheaper sugar that may be worse for you, but you're fooling yourself if you think coke made with real sugar is significantly healthier.

  7. I saw that too. I am still drinking evil diet soda (more during stress, ack). In my case I would do better to eliminate soda rather than try the throwback stuff!

  8. Wow, sugar just scares the crap out of me. I wouldn't be surprised if it was found to cause certain forms of cancer and other diseases.

    We're doing a pretty good job ridding it out of our household and I hardly ever drink soda (diet) anymore, but it's hard. Sugar is just about in every food they process nowadays. The best thing is to just stick to whole foods. :)